Bitchcraft Botanicals is a florist specializing in custom found and foraged floralscapes, floristry classes, and looking to expand into providing boutique apothecary items such as diy candle, bath salt, and flower arranging kits with an edge. 

The brand is Fleetwood Mac moves to the bayou. It is witchy, bitchy, classy, current. It reaches those looking for unique and sustainable flowers for events, to casual shoppers looking to add some serious vibes to their home. 

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I wanted to create a logo that could play with custom illustrations for different sides of the business, seperating events, florastry classes, and apothecary goods visually while refenrcing back to the overarching brand.