Bitchcraft Botanicals is Fleetwood Mac moves to the bayou. It is witchy, bitchy, classy, current. It reaches those looking for unique and sustainable flowers for events, to casual shoppers looking to add some serious vibes to their home. 

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The independent floristry and apothecary company hired me to create a unique brand that served several significantly different target markets. 

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The custom illustrations are for the different focuses of the business: custom wedding floralscapes, apothecary and floristry classes, kits, and premade tinctures. 

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The typography and texture convey love of all things natural and handmade with a passion for beauty and quality. Combined with different imagery and colorchemes for different customer segments, Bitchcraft Botanicals appeals to a street-wise wiccan, and punk bride, or earth conscious crafter. She's nicer than she looks.

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